How to brief a flyer and get it back the same week
The five things a designer needs before the first layout, and what each one costs you in days when it arrives late.
Journal
What the studio has worked out
Notes on getting design right: what a file needs before it goes to a printer, how a brief stops a job, what carrying forty languages costs, and how long a logo really takes. Written by whoever did the work.
4 notes · last one 25 October 2026
We rewrote this site into forty languages by hand
Why the studio deleted a machine-translation proxy, what it cost, and what a hand-written dictionary actually holds.
A logo in a week, and what happens on each day
The six stages the studio runs in a week, laid out day by day, with the decisions that belong to you and the ones that do not.
What “print-ready” actually means
Bleed, colour mode, resolution, fonts and the one printed proof — what a printer has to settle before they touch your file.
Want the same answer about your own job?
Send the size, the date it is needed and whatever you already have. The studio reads every enquiry itself and replies the day it arrives.